The United Colors of Benetton campaigns

hallo hallo!

Here is a few examples of the campaigns that made The United Colors of Beretton so succesful. Hope you find it inspiring.

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united colors of benetton unhate

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Follow these links for more examples:

http://news.slowandsteadywinstherace.com/2012/07/flashback-benetton-ads.html

http://www.hyphenmagazine.com/blog/2008/05/asian-baby-united-color-benetton-ad

http://brandslide.ca/un-big-un-clever/

http://pattersonmalvern.wordpress.com/2012/10/19/benetton-ads/

http://www.lestwinsworld.com/2012/07/15/les-twins-in-benetton-ad-united-colors-of-benetton/http://www.coloribus.com/adsarchive/prints/united-colors-of-benetton-united-colors-of-benetton-2381855/

http://chicstories.com/ads/united-colors-of-benetton’s-fall-2012-ad-campaign/

http://great-ads.blogspot.com/2011/11/united-colors-of-benetton-unhate.html

http://dailyarchive-ceren.blogspot.com/2011/09/united-colors-of-benetton-ads.html

http://gfpexposed.blogspot.com/2012/11/shockvertising-united-colors-of.html

http://www.ibtimes.co.uk/articles/252087/20111118/benetton-history-shocking-ad-campaigns-pictures.htm

http://www.polyvore.com/united_colors_benetton_ad_campaign/thing?id=42657195

 

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Conceptual design

Hey there!

After reading the manifesto’s, especially first things first I looked at some conceptual designs that focusses on different matters.  Here is a few examples of good conceptual designs and also a short discussion of what the matter is they are looking at and how effective it is.

Image 1:

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When I look at this image, I see many things and I realize how successful the design is.  What you see in this image is a forest representing lungs. The one lung is damaged.  From my point of view the lungs represent a smokers lungs that is getting damaged while smoking.  The trees and the forest represent nature and this makes people aware that not only does smoking damage your lungs and affects you health, it is also harmful for nature and it makes people aware that smoking causes pollution of many kinds.

Image 2:

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Yet this is another example of brilliant conceptual designing.  If you were a smoker, this image would immediately draw your attention if you wanted to see it or not.  This image plays with your emotions and also makes you feel stupid because you know it is true that you are slowly killing yourself but yet you still keep on smoking.  In this image the main focus is smoking will kill you eventually, and to a smoker this might be just the way to get them to stop smoking.

Image 3:

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This image in an excellent example of making people aware of things by using clever design ideas and skills.  I mean if I buy a milkshake or soft drink from a place with a design like that on, I would immediately be aware of what they are trying to say and then I will focus more on the cause.  This conceptual design is brilliant because you don’t only see it once, you see it every time you put the straw in you mouth and your brain automatically programs itself to think in a different way.  In this case it makes us aware of air pollution and that every time we start our cars the air gets polluted.  If I had to see this image and know that I drove to buy my soft drink, I would feel so bad and guilty that the next time I would rather think of walking around the corner to buy what ever I need.

Few other examples:

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Incomplete manifesto for Growth – Bruce Mau

Wow folks, I didn’t quite realize how influential and also interesting manifesto’s can be.  I started reading this manifesto of Bruce Mau and I actually started laughing at myself because I realized how many of these bullets are actually so true.

Here you can find the bullets of the manifesto.  I will provide you with a link if you would like to read the whole manifesto.  If you are an idea generator of any kind you have to read this and laugh and agree with me.

.                      Allow events to change you

.                      Forget about good

.                      Process is more important than outcome

.                      Love your experiments

.                      Go deep

.                      Capture accidents

.                      Study

.                      Drift

.                      Begin anywhere

.                      Everyone is a leader

.                      Growth happens

.                      Harvest ideas

.                      Edit applications

.                      Keep moving

.                      Slow down

.                      Don’t be cool

.                      Ask stupid questions

.                      Collaborate

.                      Blank spaces

.                      Stay up late

.                      Work the metaphor

.                      Be careful to take risks

.                      Repeat yourself

.                      Make your own tools

.                      Stand on someone’s shoulders

.                      Avoid software

.                      Don’t clean your desk

.                      Don’t enter awards competitions

.                      Read only left-hand pages

.                      Make new words

.                      Think with your mind

.                      Forget technology

.                      Organization = Liberty

.                      Don’t borrow money

.                      Listen carefully

.                      Take field trips

.                      Make mistakes faster

.                      Imitate

.                      Scat

.                      Break it, stretch it, bend it, crush it, crack it, fold it

.                      Explore the other edge

.                      Coffee breaks, cab rides, green rooms

.                      Avoid fields

.                      Jump fences

.                      Laugh

.                      Remember

.                       Power to the people

When I read this manifesto I realized how many of these are actually working for me.  I also learned quite a few new tricks to break my mind block that I get sometimes.  Things like stay up late and just laugh is things I normally do with my design friends and to be honest some of the greatest ideas where generated in those fun and crazy times.  So do yourself a favor and read this manifesto, try a few things out, and if you fail in those try some of the others. (haha) never give up on a idea, it is always there you just have to dig a bit deeper.

http://umcf.umn.edu/events/past/04nov-manifesto.pdf

 

 

 

First things First Manifesto 2000

Hey there guys. It’s been quite a while since I last posted.  A few days ago I came across the first things first manifesto.  I would like to tell you more about my perception about this manifesto and also how it reflects in my life as a designer.

The manifesto focuses on a few things, but a few things cam to my attention. The first one is that designers are taught that advertising of products and services are the main focus of design.  It also states that advertising is what design is all about.  My honest opinion is that advertising plays a big role in graphic design and this also reflects in my life as a designer because all projects that I do is to advertise something or selling the perfection of a product to the world.  Further more the manifesto states that designing is more than just advertising, it is about educating people and making them aware of things that needs to be focused on.  Social matters such as HIV, drugs, pollution, saving water etc. is important things that people should know about.  Now to me this is very difficult as a designer, because the world already knows about all of these social matters and in some way it gets boring to them when everybody wants to draw attention to this.  As a designer you have to very clever in order to draw the right attention that will actually focus on what you are trying to say.

To get back to first things first folks is that if we don’t focus on our own environment, health and safety there won’t be anything to work with in order to produce products or provide services.  So let your mind think about what designers really need to focus on and rather read the poster about HIV or pollution than just ignoring it because tomorrow a designer will help you sell you product.  If you ever think of first things first, respect the fact that we as designers are doing our best to make your world a better place no matter what the design is al about.